Insights on brand strategy for today’s digital world. See what’s inspiring, challenging and motivating us right now.

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The real you: Why ‘authenticity’ matters for EVERY brand
The real you: Why ‘authenticity’ matters for EVERY brand

One of my New Year’s resolutions was to read some better books.I thought I’d start with brand guru Wally Olins’s last publication ‘Brand New’

Branding

Content

Integrated branding

The £60m website: why does such a big budget make sense?
The £60m website: why does such a big budget make sense?

As Dr. Evil found out, the price of creating some global cut through has gone up recently. Last month, B&Q unveiled a new responsive website as part

Digital

Marketing

Strategy

Verbal branding: it’s not what you say it’s the way that you say it
Verbal branding: it’s not what you say it’s the way that you say it

Imagine this… You’ve worked hard all year, met your targets and had a positive appraisal. You’ve been led to believe you will be promoted and are

Branding

Content

Strategy

Everything you need to know about working in design: DBA event
Everything you need to know about working in design: DBA event

OPX CEO Frances Jackson recently chaired the DBA event ‘Everything you need to know about design’.This event was aimed at anyone beginning life in the

Branding

Design

Lessons from car design: driving a better user experience
Lessons from car design: driving a better user experience

Bad design is everywhere, but consumer goods get the gold medal for the most atrocious design flaws. Product designers consistently fail to see users

Digital

User Experience

TypeGeography: how type creates a sense of place
TypeGeography: how type creates a sense of place

Last week, I bought backpack in Austria with the name Kitzbühl on it, set in a contemporary blackletter font. I like it because it reminds me so much of

Branding

Content

Design

Political brand identity vs. User Generated Content
Political brand identity vs. User Generated Content

 In an age where many people are disengaged and have a distrust of party manifestos, the electorate has relied on personality over issues/values when

Content

Marketing

Strategy

Game Changer: How ‘gamification’ makes play pay
Game Changer: How ‘gamification’ makes play pay

Play is historically something we do out of working hours but, as with so many aspects of our daily lives, those boundaries are increasingly blurring.With

Branding

Design

Digital

Integrated branding

Strategy

User Experience

Wear Next?: Could wearable technology blow all our minds?
Wear Next?: Could wearable technology blow all our minds?

 For several years, we’ve seen designers and technologists experiment with wearable technology – merging left and right brain thinking in an attempt

Content

Design

Digital

Strategy

User Experience

Nudging Staff To Engage With The Digital Tools Available
Nudging Staff To Engage With The Digital Tools Available

For organisations with remote / field based staff, effective communication is a challenge. This, coupled with the isolation remote workers can feel

Digital

Integrated branding

Marketing

Strategy

User Experience

Jeb! Why the exclamation mark is nothing to shout about
Jeb! Why the exclamation mark is nothing to shout about

In the world of design American political logos are one of the year’s big discussion points. From Hillary Clinton’s FedEx-like graphic, that for some

Content

Strategy

Stock Photography vs. Brand: Painting the right picture
Stock Photography vs. Brand: Painting the right picture

We recently saw this and think it warrants some commentary. The embarrassment of two brands using the same image is something anyone would rather avoid

Branding

Content

Marketing

Strategy

A new ‘Alphabet’? How Google solved an age old problem
A new ‘Alphabet’? How Google solved an age old problem

When Google hit the headlines a couple of weeks back with news of ‘Alphabet’ social media was left confused and bewildered. For those of you that

Branding

Digital

Integrated branding

Marketing

Strategy

RIP Brand ID?
RIP Brand ID?

Controlling your brand identity used to be easy. When communications were dominated by print, applications were limited but the level of control was high

Branding

Content

Integrated branding

Strategy

Overcoming challenges in 2015
Overcoming challenges in 2015

In February, we beat one of our hero agencies to a prestigious job: to create an identity for one of the premier business schools in the world, Imperial

Branding

Design

Digital

Integrated branding

Marketing

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culture

 

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