OPX has developed an identity for a new cycling themed cafe/bar/workshop called 'Look Mum No Hands!', inspired by all the beautiful cycling poster designs from the 1920s to 1960s.

A core part of our approach was a collaboration Graham Bignell's letterpress studio. Here we found the perfect typeface to reflect the venue's unique character and attitude.

Look Mum No Hands! is now open in Old Street featuring our hand painted display typography and posters. We also developed the venue's website which launched in July 2010.