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May 2012 sees the Craft Council organising a fourth year for their Collect exhibition. This year's event is at the Saatchi Gallery, London and features exhibits from 31 of the world's most prestigious international galleries and artists.
OPX were invited to create all the marketing communications. We looked at the printed items (brochures and invites) and addressed the wayfinding system within the gallery. In 2011 visitor numbers exceeded 10,000 people in four days, so devising an effective signage system was critical.
This event is the premier destination for anyone passionate about buying the very best in contemporary craft.
The event ran from 11th May to 14th May.
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